April 17, 2008

Where are You Now?

Now it's travel - any interest you have, the more reasons there are to form a social network. Just think as these special networks move to open networking all the networking profiles you build the more integration strategy you will need. But that's the subject for this blog - I do all the strategy discussions in my Business Reputation blog - so if your starting to wonder how to make all these networks work for you stop in there.


There’s the travel social network WAYN (Where Are You Now?), with 11.4 million members but only a small crowd in the US so far. Their service resembles free social networking tools like Dopplr and Twitter but specifically targets travelers. Users keep their travel profiles updated with photos, experiences, and location so that friends at home can track their progress and so they can meet up or trade tips with fellow WAYN traveling similar routes. WAYN currently has 11 employees in London and 35 developers in Poland. It took in $11 million in funding in 2006 from investors including Brent Hoberman who is also the founder of ticket site Lastminute.com.

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